Friday, October 29, 2010

Polymathica.com and Internet News and Entertainment

Because of ratings requirements, radio and television news and entertainment options for the upper 5% of the population in intellectual and cultural sophistication have historically been quite limited. With the emergence of Internet delivery of streaming audio and video, small audiences can be profitably served.

Internet News and Entertainment is a production enterprise that will target this market. It will be a corporation that will provide production and financing expertise to a series of limited partnerships that will produce specific programming and content. It will market its content through boutique websites such as Polymathica.com.

Polymathica.com is a boutique homepage for people of refinement and erudition. In formulation, it is a blend of Yahoo! or MSN.com and Facebook or MySpace. Our estimate is that it will ultimately have approximately 2.5 million unique visitors. Based upon the combined current market value of Yahoo! and Facebook per unique visitor of approximately $400, market value is estimated at $1.0 billion.

As radio and television migrate to Internet delivery, Polymathica.com will offer a selection of content for streaming and/or download specifically tailored to its refined, erudite audience. This will initially be primarily more sophisticated news presentations, but will quickly expand to entertainment programming. With these additional revenue sources, market value could exceed $2.0 billion.

This is the beginning of a series of potential projects enabled by The Polymathic Institute involved in content production and distribution as well as businesses that will be enabled by ready access to newly defined markets.

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